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Submitted by: Phill Monroe
Bakeries are one of the many businesses that will not go out of the trend. Baked goods, bread especially, are now one of the staple commodities in life. As a result, bakery owners will always earn profits no matter what season it may be. More bakeries are now built everywhere. Thus, competition is starting to get heavy. That is why, bakeries need to be alert and form creative but simple marketing strategies to come at the top. Here are a few easy and effective methods to boost your bakery sales profits:
Play with colours. Displaying your bakery products is not enough. Colours attract attention so adding colour is a good option. Use the right tints and hues that are striking to the eye. Match it up and try various colour combinations that will leave your customers amazed. Of course, this does not only apply to the bakery. You can also integrate colourful designs to your baked goods. Children love these the most. You do not only increase sales but expanding your client base.
Shine a light to your masterpiece. A well-lit bakery case can do wonders in your pastries. It will make your bakery products look delectable and yummy attracting even more potential buyers. Placing a brown bulb enhances it colour giving a warm and gold tint to your products. Aside from that, the overall lighting of the bakery can provide a cosy ambience to your shop.
Lure them with the smell. The smell of freshly baked products is really mouth watering. Take advantage of that and entice new and frequent buyers to avail of your tasty creations. Whiffs of fresh and fragrant spices will add more impact to your goods.
Label products with flair. Labels should be eye-catching and informative at the same time. Name your products with sense and style. Add a little imagination to every name. You can insert its main secret ingredient to rouse the curiosity of consumers. Rather than choosing a simple baguette, it would be more interesting to buy a Garlic Cheese melt baguette.
Seal products with quality. The package or box is your final stamp of quality. It should at least be good enough from an aesthetic point of view. Most clients keep on coming back because of the arty containers.
Exploit the web. One of the best ways to promote business is going online. Create a website and post your product catalogue. You may also opt to commercialise and accept orders if you want to. It will not only endorse your bakery but also increase income of the business. You have wider coverage since more people will see your products.
Creative promotion. There are many marketing tools you can use to advertise your bakery. Examples are fliers and business cards that will keep other people informed of your business. Another way of promoting is by giving out coupons and membership cards with exclusive promos. Buyers love freebies and discounts so this is really effective in pulling more customers.
Hype-up the public. Try to peak your clients interests. Host contests, free taste samples and occasional sales to draw out more customers. These events are excellent ways to create publicity. The more you will be known, the more customers will flock your business.
Keep up with the holidays. Promote your bakery through special events during the holidays. This does not only occur during Christmas but other celebrated holidays as well. For example, you can make heart-shaped sweets for Valentines or floral-shaped cookies for Mothers Day. You can also offer holiday gift packages of various pastries. Exploit special occasions since this is the time where products are most saleable.
Reward your frequent buyers. As much as you want to attract new clients, be sure to take care of regular customers. Reward them with a few freebies and extras or give them discounts from time to time. This will encourage them to make bulk orders. Treat them as if they are special. They themselves may help bring more customers to you.
Owning a bakery is not that simple. A good business entitles a good competition. To prosper though, they should come up with ingenuous plans and full-proof methods of earning a bigger income. And, this does not need a large sum of money. There are other simpler but efficient ways of increasing your bakery sales profits out there. Try to explore and apply them for your thriving bakery business.
About the Author: Craving for a yummy chocolate muffin or freshly baked bread? At
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